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Here are some cost effective
ways to market your website:
Set up an email newsletter.
Creating a newsletter
that you can email to your existing and
prospective clients on a regular basis
keeps you and your business fresh in their
minds. It's important that you give people
a way to sign up for your newsletter on
your website and even more important that
you give them a way to opt out. You don't
want to be viewed as a spammer! Taking
these necessary precautions will allow
you to use your newsletter as an excellent
marketing tool.
Read more about how our email marketing services can help your business.
Put your web address on everything.
There are several ways to market your
website in the traditional sense such
as including your web address on business
cards, letterhead, envelopes, pens, shirts,
even coffee mugs. Anything that will reach
your clients - even a bill or invoice
should have your web address on it. But,
don't forget word of mouth. Tell anyone
who will listen. Especially family and
friends. Word of mouth travels fast!
Update all of your current marketing to include your URL.
Another area is adding your web address
to any existing marketing media you may
currently use - ads in the phone book
or newspaper, radio spots that mention
your web address, etc. You can even offer
online discount to entice people to visit
your site.
Search engine optimization (SEO) and submission.
Most people will use search engines such
as "Google" to research or find
a particular product. Make sure your site is optimized correctly in order to show up in the major
search engines including: Google, Yahoo!,
MSN, AOL, Lycos,
About, Open Directory Project, Ask Jeeves, etc.
Give your visitors a reason to come back.
Routine maintenance is critical to your marketing
efforts. If your marketing material points people to your website, but
your content is outdated, your hard work and effort will be lost. By regularly
updating your content and keeping your site up to date, your website will project
a positive, professional image of your business.
If you are interested
in learning more about how to market your
website, please contact us at 1.877.218.7833
for a free, no obligation consultation.
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