Marketing products via permission-based email continues to be effective.

According to a recent survey conducted by DoubleClick, Inc., 78% of online shoppers made an immediate purchase as a result of an email.

A significant number of recipients also made offline purchases as a result of receiving an email advertisement (see graph). Additionally, 44% reported repeat purchases—either online or offline—following the initial purchase.

The main factor in an effective response seems to be trust between the sender and the recipient. For over half of the recipients (60%), the motivating factor in opening email was the "From" line, while 35% opened due to the subject line.

Despite concerns about unsolicited email, 75% of consumers point to email as the preferred method of contact from retailers, followed by postal mail (25%) and telemarketing (0%). Source: DoubleClick

Additional Email Marketing Information:

       The Benefits of Email Marketing

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